Pre-IPO Insider: The World’s First Heart-Happy Coffee

Joseph Hogue's picture

Thursday, March 23, 2017 - 11:30am

by Joseph Hogue

This is BIG… For the first time since 1933, the SEC is now allowing regular people like you and me to invest in brand-new explosive-growth companies BEFORE THEY GO PUBLIC. Imagine getting in on the next Facebook for 33 cents a share or the next Apple at 78 cents. In StreetAuthority's Pre-IPO Millionaire, I vet six to eight deals like this one, and offer my exclusive in-depth analysis of a single opportunity that I believe could return 1,000% or more. Click here for more information. -- Joseph Hogue, CFA


The Boston University School of Medicine estimated in 1900 that 80% of the children in Boston suffered from rickets, a softening of the bones and a symptom of vitamin D deficiency. Dairies started adding vitamin D to milk in the 1930s, helping about a third of the population that got insufficient amounts of the vitamin and the incidence of rickets in Boston dropped to almost nothing.

These days, almost all milk is fortified with vitamin D and other minerals. It’s an industry standard that we take for granted but one that provides a huge benefit to society.

Now comes an exciting development about a healthy fortification of a different sort. In the skin of red grapes is a compound called resveratrol, an antioxidant-like substance that can fight some types of cell damage.

We’ve known about the health benefits from resveratrol for years. It’s what helps red wine protect your body from risk of cancer, heart disease and the effects of aging. Until now, if you wanted those benefits, it meant popping the cork on a bottle of Cabernet or Merlot.

But one company has developed the first heart-healthy coffee, infused with resveratrol. It wants to do for coffee drinkers what vitamin D fortification did for milk almost 100 years ago. Within nine days of the company’s launch, orders flooded in from every state. The company signed its first national retail account late last year.

You can’t buy shares in the stock market. This is still a private company. But you can get a piece of the action as a pre-IPO investor.

The Ground-Breaking Idea That Could Take This Company’s Sales Viral
Vera Roasting Company has designed craft coffee with the same health benefits as red wine to make your taste buds -- and heart -- happy. The coffee is made of 100% Arabica beans infused with resveratrol, the same all-natural antioxidant found in red wine, through a patented process developed by the company.

Launched in December 2015, the company’s message of “heart-healthy” coffee immediately went viral.  Customers surfaced in all 50 states in less than two weeks. Sales have taken off through the company’s direct-to-consumer model; it signed The Vitamin Shoppe as its first national retail partner last November. Among the organizations on Vera Roasting’s client list: the Baltimore Orioles and the U.S. Coast Guard.

Vera Roasting’s management team has significant experience in retail and product development as well as in key roles with previous startups. The company has filed a utility patent on the infusion process to protect its intellectual property.

Vera Roasting is raising money for a new pack and ship facility and to increase production capacity to meet viral demand. The equity campaign is open to all investors on the WeFunder platform for a $100 minimum.

I believe this company has great potential with coffee aficionados as well as the health-conscious masses. Decades from now, we might take for granted infusion of resveratrol or other antioxidants in our beverages, but right now there is only one company blazing the trail into this new idea for healthy consumption.

As with all investments, I encourage you to do your own due diligence. I haven’t yet done the detailed market and valuation analysis on Vera Roasting that I do on the highlighted deals each month in Pre-IPO Millionaire, but this deal could prove to be a great opportunity for early investors.

Joseph Hogue does not personally hold positions in any securities mentioned in this article.
StreetAuthority LLC does not hold positions in any securities mentioned in this article.